From the Blog
The Most Exciting News Deserves the Most Exciting Reveal
There are a handful of moments in life that stop everything. A baby on the way is one of them.
Whether you're telling the world you're pregnant or gathering everyone around to find out pink or blue — the reveal is as much a part of the news as the news itself. People plan these moments carefully. They deserve to be remembered.
Baby Announcement — Personal, Instant, Unforgettable
Telling your closest people that a baby is coming is one of the best messages you'll ever send. It deserves more than a text.
A scratch card lets you craft the announcement exactly how you want it — your words, your tone, your moment. They scratch away the surface and find the news waiting underneath, with music and animation already built in.
Send it to family members one by one and watch the reactions come in. Or send it to everyone at once and let the messages flood back.
Gender Reveal — Built for the Scratch
Here's why a scratch card works so well for a gender reveal: the whole point is that nobody knows what's underneath until the moment arrives.
That's exactly what a scratch card is.
Everyone watches. The anticipation builds. Then they scratch — and the moment happens in real time. Our cards come with music and animated backgrounds built in, with designs that mimic real life dramatic reveals — cake, onesie, or a tic tac toe style game.
Send it digitally so everyone can open it at the same time, or pull it up on a screen and let someone scratch it live in front of the room. Either way, the moment is one they'll remember.
Ideas for What to Write
You don't need much. Some of the most memorable announcements are the simplest:
A baby is on the way.
We're having a girl / We're having a boy.
Our family is growing — due [month].
Add a due date, a little personality, an inside joke if that's your style. The scratch does the rest.
Make the Moment Last
These are the messages people screenshot and keep. The ones that get shared in family group chats and referenced for years.
If you're going to share news this big, give it a moment worth remembering.
→ Pregnancy Announcement cards
Or try one free first: